Data-driven insights. Women-centered experiences.
Windy & Co. helps membership clubs and community platforms attract, engage, and retain women members by combining AI-powered engagement systems with human curation to drive loyalty, renewals, and referrals.
Women control $31.8 trillion in worldwide spending and influence 70-80% of all purchasing decisions but they're increasingly selective about what they invest in.
The platforms that win deliver genuine connection, not just access. That means curating experiences, facilitating real relationships, and creating belonging that members can't find anywhere else.
How we can work together
MEMBERSHIP STRATEGY
Tier design, positioning, and member journey mapping that create clarity on what makes your club or platform distinct and worth joining.
COMMUNITY & ENGAGEMENT
Programming design, member connection strategies, and retention systems that transform subscribers into your most valuable advocates.
STRATEGIC PARTNERSHIPS
Brand collaborations and co-marketing initiatives that expand reach, deliver member value, and drive revenue growth.
“Tanya is an exceptional marketer, storyteller, and strategist. Her ability to articulate the larger vision, while getting deep in the details, is an incredible asset for any team. I would highly recommend her to anyone looking for a multi-faceted brand athlete.”
— Carly H. | Product Partnerships + Experiences, Visa“Working with Tanya helped open my mind to other avenues and approaches for reach and connecting with an online audience.”
— Priya P. | Director Brand, Auro Skincare“Tanya brings a high level of presence and space for creative collaboration to emerge.”
— Jennie M | Founder, Jennie Morton WellnessMeet Tanya
Windy & Co. is built on a simple belief: that the best engagement strategies make people feel like they belong. My work with luxury and lifestyle brands across travel, wellness, and hospitality is grounded in a background in sociology, marketing, and mindfulness facilitation. As the founder of joi, a membership community for women in NYC, and a 1:1 advisor to women navigating pivotal moments, I also know firsthand what it takes to build community that lasts. I'm based in Brooklyn and work with clients globally.
Clients + Partnerships
VISA, AMAZON FASHION, TONI+GUY, TRESEMME, WANDERlUST FESTIVALS, NEDS CLUB/SOHO HOUSE CO, TEN WOMEN, MODERN ADVENTURE TRAVEL, AURO SKINCARE, MY INTENT FOUNDATION, INNER KIDS, PIOR LIVING, SUN RAE JEWELRY, JILL PLATNER JEWELRY