Data-driven insights. Women-centered experiences.
I help membership clubs and community platforms attract, engage, and retain women members. I use AI to power the engagement systems and human curation to create the programming, connections, and experiences that drive loyalty, renewals, and referrals.
Women control $31.8 trillion in worldwide spending and influence 70-80% of all purchasing decisions but they're increasingly selective about which communities they invest in.
The clubs and platforms that win deliver genuine connection, not just access. That means curating experiences, facilitating real relationships, and creating belonging that members can't find anywhere else.
How we can work together
MEMBERSHIP STRATEGY
Tier design, positioning, and member journey mapping that create clarity on what makes your club or platform distinct and worth joining.
COMMUNITY & ENGAGEMENT
Programming design, member connection strategies, and retention systems that transform subscribers into your most valuable advocates.
STRATEGIC PARTNERSHIPS
Brand collaborations and co-marketing initiatives that expand reach, deliver member value, and drive revenue growth.
“Tanya is an exceptional marketer, storyteller, and strategist. Her ability to articulate the larger vision, while getting deep in the details, is an incredible asset for any team. I would highly recommend her to anyone looking for a multi-faceted brand athlete.”
— Carly H. | Product Partnerships + Experiences, Visa“Working with Tanya helped open my mind to other avenues and approaches for reach and connecting with an online audience.”
— Priya P. | Director Brand, Auro Skincare“Tanya brings a high level of presence and space for creative collaboration to emerge.”
— Jennie M | Founder, Jennie Morton WellnessMeet Tanya
I specialize in building community strategies for membership clubs, platforms, and women-focused brands. With a background in sociology, marketing, and mindfulness facilitation, I've spent the past decade helping organizations design experiences that drive retention and revenue. I've worked with membership clubs like The Ned/Soho House Co., hospitality brands, and wellness companies to create engagement strategies that actually work. I also founded and lead an international women's community, giving me firsthand insight into what women want from the brands and clubs they support and how to build loyalty that lasts. My approach: AI-powered insights meet human-centered design. Technology handles the data and systems; I handle the strategy, curation, and human connection that makes communities thrive. Based in New York, working with membership clubs, community platforms, and brands globally.