Shaping culture.
Windy&Co. is a studio working across strategy, community, and experience. We connect the brands building what's next with the women defining it.
Art. Hospitality. Culinary. Media. Fashion. Design. Wellness.
Women control $31.8 trillion in worldwide spending and influence 70-80% of all purchasing decisions but they're increasingly selective about what they invest in.
The brands they choose don't just market to women. They build with them.
Ways to work together
Studio
For brands that understand the difference between reaching women and resonating with them.
Advisory
For founders, executives, and creative leaders in a private 1:1 strategic advisory relationship.
Studio Services
Membership & Community Strategy
How belonging is structured, experienced, and sustained, whether you're building a club, a platform, or a brand community.
Community Design & Engagement
Turning participation into connection and connection into loyalty.
Cultural & Brand Partnerships
Aligning brands with the people, platforms, and spaces shaping culture.
Experiential Strategy
Designing real-world and digital moments that make belonging feel real.
Let’s talk.
Meet Tanya
My process is rooted in sociology. With a degree in the study of human social life, I've spent my career applying those insights to brand strategy, partnerships, and community building — specifically how people form identity, belonging, and loyalty. It's what makes the approach at Windy&Co. different.
My career spans agency work at BBDO and Noise on global accounts like Visa and Amazon Fashion, and brand-side leadership in luxury travel, hospitality and wellness. I'm also the founder of joi, a curated membership community for creative women in New York.
Tanya is exceptional at seeing the bigger picture while staying grounded in detail.
— Carly H. | Product Partnerships + Experiences, VisaWorking with Tanya helped me rethink how I approach my work and audience entirely.
— Priya P. | Director Brand, Auro Skincare
Tanya brings clarity and presence that allows ideas to actually take shape.
— Jennie M | Founder, Jennie Morton Wellness